How much a brochure website costs in 2026 and why prices vary so much

One of the first questions we get is a simple one: how much does a website cost? The honest answer is not a figure but another question: what do you want the website to do for your business? In this guide we explain, in plain terms, where the price differences come from and how to avoid paying either too much or too little.

Why prices vary so much

A website is not a standard product; it is something that is built. Just like a house, the price depends on how big it is, what materials it is made from and how many features it has. Two websites that look the same on screen can be completely different underneath.

• Template vs. code written from scratch. A bought template is cheap and quick, but hard to customise and often loaded with unnecessary code that makes it slow. A website written from scratch costs more at the outset, but it is fast, secure and grows with you.
• Number of pages and features. A five-page brochure website is one thing. A website with a blog, forms, customer accounts or a shop is something else entirely.
• Bespoke design vs. reused design. A unique design, created for your brand, takes more time than a recycled one.
• Optimisation for Google and speed. A website that appears in searches and loads instantly needs extra work, but it brings you customers over the long term.

What affects the cost most

1. How clearly you know what you want. The more clearly you tell us what result you expect, the more accurate the estimate and the cheaper the project.
2. The content. Copy and photos take time. If you have them ready, you speed everything up; if you want us to produce them, that goes into the cost.
3. Ongoing maintenance. A good website is not a one-off expense but an investment you look after. Budget for updates and support too.

How not to pay for nothing

Avoid two extremes. The first: the very cheap website thrown together in a hurry, which looks fine for a month and then leaves you with code nobody wants to touch. The second: the expensive website packed with features you never use. The right approach is to start from your real needs and grow in stages.

At AI Soft we build websites written from scratch, optimised for speed and Google, and we hand the code over to you. We give you a clear estimate before we start, with no surprises.