Your own shop or a marketplace: where to sell online

When you want to sell online, you have two routes: a marketplace such as eMAG or your own shop. Many people wonder which is better. There is no single answer, but the differences matter enormously for your profit.

Marketplace: quick, but you pay rent

A marketplace brings you plenty of buyers and trust from day one. But you pay for it: commission on every sale, rules you don't control and direct competition, right next to your product, from identical products sold more cheaply.

Your own shop: yours from start to finish

On your own website you don't pay commission on every sale, you control everything and you build a direct relationship with your customers. In return, you have to bring in visitors yourself, which takes time and promotional effort.

Compare what matters

• Costs. Marketplace: commission on every order. Your own website: the cost of building it, and then it is yours.
• Control. On a marketplace you play by their rules. On your website, by yours.
• Customers. On a marketplace, the customer belongs to the platform. On your website, the customer is yours, along with their details, so you can bring them back.
• Brand. On a marketplace you are one line in a list. On your website you build an identity.

The smart solution: both

Most successful businesses don't choose; they combine. They use the marketplace for volume and visibility, and their own website for higher profit, loyal customers and brand. And a good system keeps both in sync, with no duplicated work.

How we can help

We build your own online shop, integrated with eMAG and with couriers, so stock and orders are synchronised automatically wherever you sell. If you want to sell more without losing profit to commission, get in touch.