Newsletters: how to bring customers back to your website

A visitor who looks at your website once and leaves may never come back. A newsletter is how you stay in touch with interested people and bring them back when you have something to say.

Why newsletters still work

Unlike social media, where an algorithm decides who sees your posts, email goes straight to the people who have given their consent. It's a direct line to your customers that you control, not a platform.

What makes a good newsletter

• Consent-based. You only send it to people who signed up themselves. That way you avoid spam and build trust.
• Useful. Offer something of value: tips, news, genuine offers, not just advertising.
• Infrequent and to the point. One good email a month is better than ten boring ones.
• Easy to unsubscribe from. Respect people's choices; it's also a legal requirement.

How to grow a subscriber list

Put a simple sign-up form on your website, in visible places, and give people a clear reason why it's worth subscribing. Never buy lists of addresses. A small list of interested people is worth more than a large one full of strangers.

How we help

We integrate sign-up forms and newsletter systems directly into your website, in line with privacy rules. If you want to stay in touch with your visitors and bring them back, get in touch and we'll set everything up.