Google Business Profile: how customers in your area find you

When someone searches Google for a service near them, such as repairs, a restaurant or a clinic, the top results are local businesses with a completed Business Profile. If your business isn't there, it simply doesn't exist for those customers.

What a Google Business Profile is

It is your company's free listing that appears on Google and on the map: name, address, opening hours, phone number, photos and reviews. In practice, it is your business card on the world's most widely used search engine, and it is completely free.

Why it matters so much for local businesses

• You appear on the map. When someone searches for near me, businesses with a completed profile come up first.
• Trust from reviews. Star ratings and customer reviews persuade more than any advert.
• Information at hand. Opening hours, phone number and directions, all in one click.

How to make it work for you

• Fill in everything: correct opening hours, the right category, a clear description.
• Add real, recent photos. Profiles with photos get far more attention.
• Ask happy customers for reviews and reply to them, both the good ones and the less good ones.
• Keep the information up to date, especially your bank holiday opening hours.

Your profile and your website work together

Your Business Profile makes you visible, but your website is where customers find the details and make their decision. The two support each other: the profile brings people in, the website turns them into customers. Without a website, you lose half the effect.

How we can help

We help you link your website properly to your presence on Google and we build a website that turns visitors into customers. If you want to be found by people in your area, get in touch and we'll get everything set up.