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Brochure website or online shop? How to choose

Published on 24.06.20261 min read

Brochure website or online shop? How to choose

One of the first questions business owners ask is whether they need a simple brochure website or a full online shop. The answer depends on how you sell.

Brochure website

A good fit if you offer services or products that you discuss with each customer individually: you show your portfolio and persuade visitors to get in touch. It is quick to launch and more affordable.

Online shop

You need one when you sell products directly, with payment and delivery. As well as product pages, you need a shopping basket, online payments, courier integration and automatic invoicing.

How to decide

  • If you sell services or work on a quote basis, start with a brochure website.
  • If you have a product catalogue and want orders to come in automatically, you need a shop.
  • You can start simple and add shop features later, as you grow.

If you are not sure what suits you, we will look at your business model together and recommend the right option.

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Written by the AI Soft Team

We explore the limits of technology to bring value to Romanian businesses.

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