Signs that your website needs a rebuild

Sometimes a website no longer needs patching up; it needs rebuilding. It's hard to recognise the moment, especially when you've already invested in it. But keeping an outdated website alive often costs more, in lost customers, than a rebuild. Here are the signs.

1. It looks bad on a phone

If your website is hard to use on mobile, with small text and cramped buttons, you lose most of your visitors, who come from their phones. A website that isn't designed for mobile is, these days, a website that's half dead.

2. It loads slowly

If you have to wait several seconds for the content to appear, so do your customers, except they leave. Poor speed drives visitors away and gets you penalised by Google.

3. You can't update it yourself

If you depend on someone else or a complicated system for every small change, your website is getting in your way rather than helping you. You should be able to change a piece of text or a photo easily.

4. It throws errors or looks dated

Errors that appear out of nowhere, features that no longer work, a design that looks ten years old. All of these send your customers one message: this business has lost touch.

5. You're fighting security problems

If your website is built on old technology, full of insecure plugins, it becomes a target. A website that keeps you up at night worrying it'll be hacked is a website that has had its day.

Patch up or rebuild?

A simple rule: if the problems are small and isolated, they can be fixed. If they're many, frequent and fundamental, rebuilding on a clean foundation is cheaper in the long run than constant patching. A new, fast and secure website pays for itself through the customers you no longer lose.

How we help

We'll review your current website free of charge and tell you honestly whether it's worth modernising or rebuilding, without pushing you towards the most expensive option for no reason. If you recognise the signs above, get in touch and we'll look at it together.