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Product descriptions that sell: a guide for online shops
In a physical shop, customers can touch the product, turn it over and ask the sales assistant. Online, they can do none of that. The only thing selling on your behalf is the…
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AI Knowledge Lab
Analysis of AI in business, technical tutorials and our view on where technology is heading, written by the people who build the systems.
Articles in the “Web & Design” category. All articles
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Signs that your website needs a rebuild
Sometimes a website no longer needs patching up; it needs rebuilding. It's hard to recognise the moment, especially when you've already invested in it. But keeping an outdated…
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Copy that sells: how to write for your business website
A beautiful website that doesn't sell is an empty shop window. What makes the difference is the copy: the words that tell visitors why they should choose you. Here's how to write…
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Mobile-first design: why the phone comes first
If you look at who visits your website, you'll discover one thing: most people arrive on a phone. And yet many websites are still designed for a computer and only then squeezed…
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